Facebook ads is a form of paid marketing that is charged by clicks, impressions, or auctions.
Facebook offers a variety of ad formats, such as video, image, carousel, slideshow, collection, lead generation ads, post engagement, page likes, and event responses.
Why are Facebook Ads Important?
Facebook ads are one of the most cost-effective solutions for marketing an online business. By using Facebook Ads, you can create specific campaigns for:
- Brand Awareness – To reach people who might be interested in your brand and, ultimately, increasebrand awareness
- Reach – To reach the maximum number of people
- Traffic – To increase website traffic, app traffic, or Facebook page traffic
- Video Views – To increase exposure to your video view count
- Lead Generation – To collect lead information from interested prospects vie lead capture forms
- Store Visits – To reach people near your location and get them to visit your store